URL parameters in Google Webmaster Tools - Video
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SEO optimization for dynamic URL
Webmaster tools and URL parameters
Recently Google filmed a video to provide more information about the URL Parameters feature in Google Webmaster Tools.
The URL Parameters feature is designed for webmasters who want to help Google crawl their site more efficiently, and who manage a site with URL parameters!
To be eligible for this feature, the URL parameters must be configured in key/value pairs like item=swedish-fish or category=gummy-candy in the URL http://www.example.com/product.php?item=swedish-fish&category=gummy-candy.
URL Parameter settings are powerful. By telling Google how parameters behave and the recommended action for Googlebot, you can improve your site’s crawl efficiency. On the other hand, if configured incorrectly, you may accidentally recommend that Google ignore important pages, resulting in those pages no longer being available in search results.
In my opinion this is an essential tool and functionality to use for SEO.
See the video on URL parameters in Webmasters tools below.
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